If you've been browsing your feed recently, you've probably seen something: agents are out here taking house tours and making them TikTok content. Yes, Reels have officially entered the real estate chat. And honestly? They're not just for showing off your go-to coffee shop anymore. These bite-sized, quick videos are getting agents to close deals quicker than you can say "open house snacks."
Let’s get the boring (but actually exciting) stats out of the way. Listings with video get 403% more inquiries than those with only photos. That’s not a typo, four hundred and three percent. Basically, if you’re only posting pictures, you’re playing hide-and-seek with buyers who aren’t even looking for you.
The gag is 73% of homeowners say they’re more likely to work with an agent who uses video content. What does this mean? If you’re not filming, someone else is getting the listing. Yet, only 38% of agents are actually using video in their marketing. That's arriving at a potluck with pre-bought chips when everyone else is arguing over what to prepare. Low effort, but at least more than nothing. Except in this instance, the effort earns real money.
Truth bomb: no one wants to read three paragraphs describing crown molding. They'd rather see a 20-second clip of the way the sunlight enters the kitchen during golden hour. Reels allow you to convey movement, space, and the very feel of a home in a way static images can't.
And social platforms adore Reels these days. The algorithm essentially is holding a neon sign that reads, "Create videos and I'll send you to strangers." Who's not going to say no to free reach?
Reels also enable you to showcase what distinguishes a home from others without putting people to sleep. Quick tours, staging reveals, neighborhood cafes—everything gets packaged into content that's less marketing and more scroll candy. Buyers get engaged, sellers get wowed, and agents? They get signatures on contracts.
Let's spill how agents are actually utilizing Reels in ways that don't get people reaching for the skip button:
Now, before you go recording every nook and cranny of a property, remember, not everything is good content. Keep it concise, keep it clean, and for the love of real estate, use decent lighting. If a house looks like they filmed a horror movie there, no filter is going to cut it.
Captions are non-negotiable (since half your viewers are watching silently pretending to work). Choose popular sounds, but don't overdo it. No one needs to hear a serious closing tip on a SpongeBob remix. And be consistent. One video post and then radio silence won't work. Posting a couple of times a week keeps you fresh in people's minds.
Also, do yourself a favor: don't drown the Reel in glittery effects or dancing stickers. People clicked to view a home, not your audition for a Marvel film.
Let's face it, video is no longer "extra." It's the minimum requirement. Buyers want to see homes moving. Sellers want agents to appear current. And platforms want you to continue fueling the content beast. If you're still shunning Reels, you're essentially sending faxes while everyone else is DMing.
The equipment has also upped their game this year. Editing, captioning, and scheduling are all accomplished with apps that are quicker than your morning coffee trip. The barrier is removed. So if you're not on Reels, the only thing stopping you is… you.
So when agents joke that they’re “just a Reel away from closing that listing,” it’s not just a meme. It’s happening. Short videos are pulling in buyers, impressing sellers, and making deals happen faster.
If you need proof or some extra inspo, check out Predis.ai’s 2025 social media stats for agents. The math is obvious; the future of real estate marketing isn't a photo and some flyers. It's Reels, short-form video, and material that people actually want to view.
So go ahead, pull out your phone, record, and keep in mind, the thing that's between you and that next closing could be merely 20 seconds of vertical video.
