Luxury real estate has never lacked a sense of drama. Infinity pools, sky decks, walk-in wine cellars larger than most apartments, you name it. But today, the drama is no longer from the houses themselves. It comes from the language used to describe them. Welcome to 2025, where artificial intelligence is now the hype-man for seven-figure properties. Think of it as having a ghostwriter who's read too many architectural magazines and watched one too many marathons.
AI: The New Real Estate Robin
Describing real estate has never been the coolest part of the gig. How many times can you describe a place as having an "open floor plan" before you want to just give up on life? Step in AI, the sidekick who won't grumble, doesn't require breaks, and can transform "backyard with grass" into "lush green oasis ideal for Sunday brunches."
But this isn't mere decoration (okay, sometimes it is). AI models are now producing property descriptions based on real data: square footage, finishes, and even neighborhood background. So when the listing says "expansive," there's actually some square footage to support it. Luxury buyers desire numbers, but they also desire a touch of romance. AI just so happens to be excellent at combining both.
And it's not all about words. AI platforms such as HouseCanary and Restb.ai are already going beast mode on luxury pricing with the aid of predictive valuations. Agents don't need to cross their fingers and estimate. Rather, they're relying on machine learning to deliver comps, trends, and property scores in minutes.
The Good, the Bad, and the Cringe
Now, talk about the elephant in the penthouse. AI flattery is a bit too much.
The Good: Listings are refined within minutes. Descriptions read elegant and uniform, ideal for the luxury market. And when the AI is true to the data, exaggeration becomes less of an issue.
The Bad: Exaggeration does still occur. If AI translates "partial ocean view" into "panoramic waterfront paradise," prepare for irate phone calls when the "ocean" is discovered to be a puddle in the neighbor's driveway.
The Cringe: Phony reviews. One recent study discovered that almost 1 in 4 Zillow agent reviews in 2025 were posted by AI.
Translation: even the praise could be phony. It's one thing for AI to make a kitchen glamorous; it's another to pretend to write five stars.
Thus, while AI may be the life of the party listing, it also tends to become drunk on adjectives.
How Agents Keep It Real (and Still Use the Robots)
The secret isn't shunning AI. It's babysitting it. Agents who succeed in this movement do several things differently:
Final Word
Million-dollar listings are already a show, and AI just adds more glitter to the show. Used well, it saves time, adds dashes of polish, and makes homes shine in busy feeds. But if not curbed, it can end up overselling, overpromising, and over-charming.
Ultimately, luxury consumers are not purchasing adjectives. They're purchasing trust, elegance, and, let's be honest, the bragging rights. If AI is the pitch person, it's up to the agent to ensure the story still checks out. Because nothing kills a deal quicker than describing a two-car garage as a "private motor museum."
