Just when you thought TikTok had enough features, filters, sounds, a shopping tab that nobody asked for, the platform has now decided we all need Bulletin Boards. Yes, that’s right. Another shiny way for creators to “connect” with followers.
According to TikTok’s latest update, Bulletin Boards are like the app’s version of Instagram Broadcast Channels, which is Silicon Valley code for “we copied each other again.”
Here’s the basic idea, creators and brands can now post short updates, text, photos, or videos, directly to a “board” that lives on their profile. Think of it like a group chat where only one person talks. (Finally, introverts win.)
These updates appear in a neat little feed, and followers can “join” the board to get notified every time the creator posts something new. Because what the internet really needed was more notifications.
If you visit a profile with Bulletin Boards enabled, you’ll spot a tiny tappable icon right under the username. One click, and boom, you’re subscribed to that creator’s mini echo chamber of updates.
If you’re one of the chosen few (and by “chosen” I mean TikTok hasn’t explained their selection process at all), here’s how to see if you can join the Bulletin Board club:
That’s it. No secret handshake required.
If it sounds familiar, that’s because this entire concept already exists on Instagram, Telegram, Discord, Substack Notes, and probably your grandma’s Facebook group. But sure, TikTok, give it a go.
TikTok says this feature will help creators “communicate and engage with their followers.” Basically, another way to keep you glued to the app.
It actually makes sense, though. More users are switching to private engagement, think DMs and smaller community spaces, instead of endlessly scrolling through public feeds. (Because the comments section on any viral video is basically a psychological experiment gone wrong.)
So Bulletin Boards might be TikTok’s attempt to give creators a controlled, semi-personal space to talk directly to their fans, without needing to reply to 3,000 “hi bestie” comments.
Here’s where TikTok stays on-brand: they’re vague.
No one knows exactly how you qualify for Bulletin Boards. TikTok hasn’t shared rollout details, eligibility requirements, or even which countries have access. The only clue is that some users started spotting the feature back in June, and now it’s showing up on more profiles.
So basically, it’s like a beta test, but instead of telling you that, TikTok just lets you open the app and feel left out.
All jokes aside, this could be a decent tool for brands and creators who treat TikTok as a business hub. Imagine being able to send your top followers exclusive updates about drops, events, or collabs, without having to make a full video or depend on the algorithm’s mood swings.
It’s one more layer of direct connection, tucked neatly between DMs and chaos.
So yes, Bulletin Boards might actually help creators build smaller, more loyal fan groups, as long as people don’t start using them to spam inspirational quotes or “story time” rants.
In the end, Bulletin Boards are TikTok’s latest attempt to turn your feed into a full-blown communication ecosystem. If you’re a creator, it’s another tool. If you’re a follower, it’s another red dot to ignore.
Still, it’s worth keeping an eye on this one, because when TikTok experiments, it usually means other platforms will copy it in about three weeks.
Until then, go check your app. Maybe you’ll get the feature. Maybe not. Either way, you’ll still end up scrolling until 2 AM.
