Twitter has elected not to push its algorithm on users

April 15, 2022

What the users want, the users get.

Twitter found this out the hard way by reversing their decision to use an algorithm to manipulate every person’s Twitter feed. 

“We heard you –– some of you always want to see the latest Tweets first. We've switched the timeline back and removed the tabbed experience for now while we explore other options,” the company wrote on March 10th. 

The issue appeared to be the company's perplexing decision to default all users to the algorithm-fueled timeline dubbed "Home," rather than the ability to simply switch between the two layouts.

As it turns out, their regular patrons don’t like the idea. After all, Twitter thrives on releasing tweets on feeds in real-time, making it easier for users to respond to a particular topic and eventually trend a hashtag.

Thanks to the public pushback, Twitter decides to revert from the algorithmic plans–one that would ensure that users can only see tweets they’re interested in–to its real, raw purpose: to produce tweets as they happen.

This is actually not Twitter’s first rodeo with changing into algorithmic feeds. They tried it back in 2016 when they encountered the exact same backlash. Fast forward to today, Twitter users still want their real-time tweets.

Twitter users can now see the latest Tweets first as their default setting. You can now react, like, reply, and retweet any post as it happens. Kudos to you, Twitter!