Let’s talk about social media! I’ve got a whole social media packet that my team put together. One is the social media calendar for December, and the other is a white paper titled “Your Social Media Strategy for 2023.”
When you’re looking at the strategy for social media in your business, I want you to focus on authenticity. What I noticed a lot of companies doing is, posting all this content that really didn’t connect with the audience.
“Here’s the latest article.”
“Here’s the latest blog.”
“Here’s what I just sold.”
“Here’s what’s for sale.”
And none of that comes in the form of an authentic connection. I want you to start thinking, "What can I do to connect better with my audience?”
The thing that comes to mind for me is video. It is a format that allows us to connect with others in different ways.
Organic growth is still the way to go, and it depends on two things: the quality of your content and your conversations. Yes, you need to put out amazing content, but you also have to engage with your audience. If your content is what breaks the ice and provides a common ground for you and the people watching, engagement is how you build relationships with those people.
You don’t invite people to the party and not ask them to dance.
It is one thing a lot of us forget. We think the job is done after posting our content, but social media is a very high-touch game. It shouldn’t be so one-sided. You need to go there and remember LCM: like, comment, and message. Social media is a two-way street.
I outlined some of the strategies I use and recommend to others. My big five are still Facebook, Instagram, YouTube, TikTok, and LinkedIn.
For Facebook, I do 1-5 posts a day in each of the groups I am running. I also recommend doing one live stream a week in one of those groups. Personally, I do 1–5 reels daily on my personal account or Facebook page—or you can do both—and 1–5 stories per day.
Facebook’s algorithm is getting better and better because they are trying to catch up with TikTok.
For Instagram, I would definitely recommend at least one reel posted on your feed per day, at least one live per week (although I am trying to shoot for two), at least one feed post per day, and at least one story per day.
Stories are what people gravitate toward on Instagram, and it is a great way to get people to connect with you. I see some people posting 10-plus stories in a day, and it is a fun way of telling people what you are doing that day. It allows you to bring your audience into your life by letting them see what you are doing—whether it is business, with your family, or you’re out and about.
YouTube is a little bit more challenging for a lot of people because it used to only host long-form videos, but they opened YouTube Shorts about a year ago, and now we are seeing shorts dominate.
So, if you find it daunting to shoot a long-form video, you can focus on YouTube shorts, which are 60 seconds or less. And it works! I have a friend named Austin Armstrong, and he was able to grow his YouTube channel from a few thousand subscribers to over 300,000 in just 30 days—all by posting shorts.
So, I recommend one long-form video per week. I also do a lot of livestreams on YouTube (simultaneously streamed on Twitter, LinkedIn, and multiple Facebook groups as well) using Restream through Ecamm live.
We are shooting more short videos in a day (around five, more or less), and one live video per week.
There’s a lot more to this, so if you want a copy of the calendar and the white paper, or have any questions, comments, or suggestions, feel free to leave me a message.
We also run a coaching company, so if you are looking for help building out your social media strategy for your business, you can reach out to me here. Have an awesome day!