Every November, the internet becomes a glittery landfill of pumpkin pies, “grateful” captions, and corporate selfies pretending to be authentic. You can’t scroll three seconds without tripping over another “thankful for our amazing team” post.
Meanwhile, 65% of shoppers are already scrolling for holiday buys, which means your brand has one chance to sound human before everyone’s drowning in flash-sale chaos.
So instead of pushing another generic “we’re thankful” post that looks like it came from a 2010 content calendar, let’s scratch more than the surface of how to survive Thanksgiving 2025 without becoming digital wallpaper.
During the holidays, the feed becomes one big turkey-shaped competition for attention. But the brands that win? They sound real.
The posts that actually get noticed are the ones that don’t feel forced. The ones that remind people there’s still a pulse behind the logo.
Forget perfection. Show your team passing around burnt stuffing or your office pet wearing a turkey hat. People like chaos they can relate to.
The goal is simple: be human enough that someone doesn’t scroll past you like another discount ad.
The best Thanksgiving content doesn’t shout “buy this.” It says, “Hey, we exist and we care, kind of.”
A bakery once went viral just by posting a shaky clip of its owner thanking customers after a rough year. No filters. No ad budget. Just honesty and bad lighting.
That’s because emotion beats polish. Always has, always will.
Authenticity is the “new currency of engagement.” Basically, stop pretending and people might actually listen.
Every marketer secretly dreams of their emotional video going viral, but the internet prefers memes. That’s just science.
So go ahead, post that “marketers before Thanksgiving weekend” meme or your team’s gratitude list where someone admits they’re thankful for caffeine and paid time off. Humor builds more connection than a perfectly staged turkey photo ever will.
And please, embrace the chaos. Everyone’s feed already looks like a Hallmark card exploded. You might as well be funny while you compete for attention.
Look, hashtags aren’t the cool kids of content anymore, but they’re still the only way random strangers find you online.
Mix broad ones like #Thanksgiving2025 with niche tags like #SmallBizGratitude or #FriendsgivingVibes. Think of it as search optimization for people who can’t remember how to spell your brand name.
If you’re still typing each tag manually, maybe rethink your life choices, or just keep a note on your phone like the rest of us.
Manually posting every day of Thanksgiving week is how social media managers develop stress wrinkles. Plan your posts ahead, schedule them, and enjoy pretending you’re offline while your queue does the work.
Design warm visuals using any free design tool (Canva, Adobe Express, Figma, take your pick). Use deep oranges, cozy lights, and maybe a pie or two if you’re running out of ideas.
Post when your audience is awake and emotionally vulnerable (usually around lunchtime). Then close your laptop and pretend to relax.
Your audience can tell when you’re faking sincerity. But when you mix real emotion with a bit of humor, you stand out between the endless corporate “thank you” posts.
So this year, skip the generic gratitude graphic. Tell a story. Tag your team. Thank your customers like you actually know them.
Or don’t, and let the same bakery with the shaky selfie steal all your engagement again.
Either way, the internet will move on by Black Friday. But the brands that show a little heart (and sarcasm) might actually stick around in people’s memories.
