Building a Dream: The Remarkable Creation of The Ollie World with Hindi Zeidman

July 21, 2023

Building a Dream: The Remarkable Creation of The Ollie World with Hindi Zeidman

July 21, 2023

About This Episode

From Love to Success: The Inspirational Journey of Ollie Swaddle

In this episode of Brilliant Thoughts with Tristan Ahumada, the guest Hindi Zeidman, the founder of Ollie Swaddle, takes us on an incredible journey of how her simple idea born out of love turned into a successful business that has impacted the lives of countless parents and babies. From overcoming personal challenges to navigating the complexities of entrepreneurship, Hindi's story is a true testament to the power of determination and purpose. Let's dive into the heartwarming and inspiring tale of Ollie Swaddle.

A Journey of Love and Purpose

Hindi Zeidman, the visionary behind Ollie Swaddle, never envisioned becoming an entrepreneur. Her early experiences with her father's small business, which left him absent from her life, led her to pursue a career in social work. Working with traumatized and drug-exposed infants, Hindi sought to become a voice for the voiceless. However, fate had a different plan for her.

The Birth of Ollie Swaddle

Hindi's life took a profound turn when she decided to become a foster parent to a little boy named Oliver, affectionately known as Ollie. Oliver had been exposed to drugs in utero, and as a result, he faced immense challenges with muscle tone and self-regulation. Desperate to help him find comfort and security, Hindi embarked on a journey to create a product that could soothe and support him.

The Epiphany

Through trial and error, Hindi crafted a prototype of what would later become the Ollie Swaddle. Upon wrapping Oliver in this innovative swaddle, she witnessed an incredible transformation. Oliver's body relaxed for the first time, and he experienced a newfound sense of calmness. This pivotal moment marked the beginning of their deep bond and the foundation of Ollie Swaddle.

From Personal Solution to Global Impact

Initially focused on helping Oliver, Hindi didn't set out to turn her creation into a business. However, as she shared her experiences with friends and professionals in the field, she received overwhelming encouragement to make Ollie Swaddle available to other parents in need. Slowly but steadily, Hindi started the process of turning her passion project into a business.

Overcoming Obstacles

The journey of transforming a personal solution into a thriving business was not without its challenges. Hindi, working full-time as a therapist, had limited time and resources to invest in her venture. She faced setbacks, encountered opportunists, and had to navigate unfamiliar territories like sourcing materials internationally. However, with each misstep, she learned valuable lessons that brought her closer to her vision.

Finding the Right Path

Hindi's determination and perseverance led her to find trustworthy partners who believed in her mission. With their support, she successfully patented her invention and sourced the ideal fabric for the Ollie Swaddle. Slowly, her product started taking shape, and she was ready to launch Ollie Swaddle into the market.

A Rocky Start

In 2014, Hindi launched Ollie Swaddle with unwavering enthusiasm. She believed in her product but faced the daunting task of introducing it to the market. Hindi's determination led her to approach stores and baby retailers in person, often facing rejection and disappointment. Despite countless setbacks, she kept pushing forward, determined to make her dream a reality.

Embracing Social Media

As the landscape of social media evolved, Hindi discovered the potential of platforms like Instagram. Posting product-based content and connecting directly with potential customers, she found a loyal following within the mom and caregiver community. The genuine connection and word-of-mouth recommendations helped her gain visibility and establish a purpose-driven brand.

The Tipping Point

A turning point in Hindi's journey occurred when she was featured on This exposure brought her brand into the spotlight, attracting the attention of major retailers, including Target. Having once walked down the Target aisles envisioning her product there, Hindi's dream eventually became a reality. Her dedication and organic growth made Ollie Swaddle a sought-after product.

Purchasing with Purpose

Hindi believes that today's consumers are more inclined to purchase with purpose. They seek connections and align with brands that share their values. Ollie Swaddle's success can be attributed to this connection, with customers appreciating the product's quality and its creator's authentic story.

The Impact

Since its launch, Ollie Swaddle has made a profound impact on parents and babies around the world. The unique design, crafted with love and empathy, provides a safe and soothing environment for babies with various challenges, leading to improved sleep, developmental milestones, and bonding experiences.

Finding a Reliable Partner

Navigating various countries and mills in search of the right fabric manufacturer proved to be challenging. However, Hindi found an Indian mill that was committed to working closely with her to create the custom fabric needed for Ollie Swaddle. Despite facing gender roles and bias, she noted that the mill owners were supportive and welcoming, highlighting the need for breaking stereotypes.

Gender Bias in Entrepreneurship

Hindi candidly shared her experiences with gender bias in the business world. Even as the CEO and decision-maker of Ollie Swaddle, she often encountered situations where others assumed her male colleague to be in charge. However, Hindi maintains a sense of humor about it and keeps pushing forward, focusing on her vision and her company's growth.

Embracing Continuous Learning

Throughout her journey, Hindi acknowledges that she is constantly learning and growing as an entrepreneur. Even with the success of Ollie Swaddle, she understands the importance of remaining open to new ideas and opportunities. The challenges she faces are not just things of the past but continue to shape her as a leader.

The Future Unfolds

Hindi is brimming with excitement as she returns from a recent trip to India, where she explored new possibilities for Ollie Swaddle. With access to custom fabrics and threads, she envisions endless possibilities for creating innovative products.

Breaking the Constraints

As a self-funded entrepreneur, Hindi acknowledges the constraints she faces in expanding her product range. While she recently launched her second product, the Alphie, she believes that additional investment and team support could expedite the development of new ideas.

Embracing Creativity

Hindi cherishes the opportunity to be in a space that allows her to unleash her creativity. While she wears multiple hats, she looks forward to a time when she can dedicate more time to create and develop new products for Ollie Swaddle.

Driving Positive Impact

Beyond business success, Hindi is driven by her desire to make a positive impact on the world. She aspires to advocate for the voiceless, support the foster community, and create a native-specific swaddle for smaller sizes, enabling comfort and care from day one.

About Hindi Zeidman 

Hindi Zeidman, a passionate advocate for infants' well-being, is a clinical social worker and the visionary founder of The Ollie World. With a heart deeply connected to the foster community, Hindi combines her professional expertise with her personal experiences as a foster parent to create a platform that fosters meaningful connections between practitioners and parents.

With a Master of Social Work (MSW) degree, Hindi began her career as an Infant Mental Health Clinician, providing essential therapy and support services to children and their families. Her profound dedication to infant mental health led her to specialize in caring for drug and trauma-exposed infants, a demographic that demanded focused attention and understanding.

In 2007, while working for the County of San Bernardino, Hindi delved into the world of drug and trauma-exposed infants. Here, she played a pivotal role in establishing Specialized Agency Response Teams (SART) throughout the county, catering to the unique needs of children aged 0 to 5 who were exposed to challenging circumstances. Through her work, Hindi gained invaluable insights into the complexities of infant mental health and the profound impact early experiences can have on a child's development.

Founding The Ollie World

Hindi's passion and commitment to infant well-being inspired her to create The Ollie World—a brand devoted to improving the lives of babies and parents alike. The Ollie World's flagship product, the Ollie Swaddle, is a revolutionary and thoughtfully designed swaddle that offers optimal comfort and support to infants, promoting better sleep and overall well-being.

A Vision for Flourishing Little Ones

Hindi's vision for The Ollie World goes beyond just providing a product—it's about creating a positive impact on every little one's life. Through her brand, she envisions a world where every baby has the opportunity to flourish and thrive. This dedication to nurturing infants' well-being is a reflection of her background as an Infant Mental Health Clinician, where she witnessed firsthand the importance of early interventions and nurturing care.

Hindi Zeidman's remarkable work and dedication have not gone unnoticed. She has been featured in various media outlets, including, Baby and Toddler Instructions, This Little Parent Radio,, and Ideamensch. Her expertise and insights have made her a sought-after voice in the industry, earning her recognition and praise for her impactful contributions.

The Ollie World

If you're curious to learn more about Hindi Zeidman and her remarkable work in infant mental health, as well as the innovative products offered by The Ollie World, I invite you to visit their official website at, and Hindi’s Instagram @theollieworld. On this website, you will discover a wealth of information about Hindi Zeidman's background as an Infant Mental Health Clinician and the driving force behind The Ollie World's mission.

DISCLAIMER: The people interviewed are well-trained experts and highly skilled in their areas of practice. They take many safety precautions prior to attempting the activities described. The activities or research discussed in these podcasts should not be attempted without qualified supervision and training with professionals.

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