About This Episode
Susan McPherson is the founder of McPherson Strategies, a communications consulting firm that helps brands communicate their social impact efforts. She has turned the lessons learned from a career of connecting people into her new book, The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Business Relationships. She shares many of those tips with Tristan and tells stories of where connecting has succeeded in unforeseen ways.Her book is available here: https://amzn.to/2RuJhJBSee https://omnystudio.com/policies/listener for privacy information.
DISCLAIMER: The people interviewed are well-trained experts and highly skilled in their areas of practice. They take many safety precautions prior to attempting the activities described. The activities or research discussed in these podcasts should not be attempted without qualified supervision and training with professionals.